With leading international property event MIPIM dominated by investors, it was the rare thing to see more than a few specialists from the demand side of the property economy in one place. Occupiers and their advisors did come together at the fDi panel breakfast - Where Next? Hot-spots for Corporate Expansion and the Drivers for Investment. I sat alongside leaders from Dell, EADS, JCI, JLL, and the City of Edinburgh. Each offered their perspectives on how occupiers, or in the case of Edinburgh, host cities, make location decisions.My premise was simple and expressed with a formula. L=TMC. Selecting the right corporate expansion location (L) is a product of three primary variables: T(alent), M(arket) and C(ost). Here, Talent means the attraction and retention of a sustainable workforce that can support business. Market refers to access to customers, partners or suppliers that are critical to your business model. And we all know what Cost refers to.
No two companies will have the same mix. How an organization prioritizes these variables will depend on their industry sector, product or service mix, function of the occupants, and many other factors. The corporation that makes decisions based on the variables that work for them, makes good location decisions.
